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Art Therapy is a brand new collection of adult coloring publications designed to explore the relaxing benefits of coloring. A huge success in the UK and France, publisher Hachette is bringing Art Therapy subscriptions to the US, available in November 2015.
Carl Jung prescribed coloring to his patients half a century ago and he was on to something! It helps reduce stress and anxiety as it is akin to meditation, which is a powerful form of concentration. Coloring allows people to refocus their energy and encourages individuality.
As you know, adult coloring books have been wildly successful, allowing an older age group to discover peace and tranquility through art and self-expression. Art Therapy’s subscription-based model allows subscribers to receive new coloring pages every week to keep the creativity flowing.