**press release**
THINK: Everything you need for the ultimate eye looks.
WHAT IT IS: Make your gorgeous peepers pop with the new City Proof Complete Eye Collection from NYC New York Color. From the first touch of primer to the last swipe of mascara, you will look flawless from lid to lash. Go big and bold with colored liners, or make a dramatic statement by mixing different shades of shadows.
• 24 HR Waterproof Mascara $2.99: This 24-hour long-wearing, volumizing mascara available in black is smudge-proof, flake-proof, and water-proof. Keep lashes flexible and comfortable with this gentle mascara, with a quick-drying formula that sets in a flash.
• 24 HR Eye Primer $2.99: A perfect base, this primer makes your shadow shine. Available in one global shade, the primer comes in a convenient retractable chubby for creaseless, long-lasting color.
• 24 HR Waterproof Eye Shadow $2.99: This retractable chubby has a unique, pigment-packed formula for 24-hour waterproof wear. Color glides on smooth and stays crease-proof all day and all night. Try using it as a liner, or smudge with your finger for a smoky effect. Available shades: Wall Street Bronze, Brooklyn Mocha, Tribeca Taupe, 5th Ave Gold Rush, Murray Hill Champagne, Rockefeller Center Snowflakes, Empire State Building, New York At Night, Central Park Tulips, East River Romance and Madison Square Park
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